Yves Pigneur

A one day masterclass with Yves Pigneur,
Co-author of Business Model Canvas and Value
Proposition Design

How to Design, Test, and Build
the World's Best Business Models and Invincible Companies

Thinkers50
Strategy Award

AIS
Outreach Award

Where?

Bucharest, Romania
Sheraton Bucharest Hotel

When?

New event coming 2023, depending on Covid-19 restrictions

How?

Brought to you by

In partnership with the

EXPLOIT the potential to grow!

EXPLORE alternative paths to success with the help of a world-class management thinker.

PRACTICE how to prototype, test, and pivot your business model reducing the innovation risk

Don't miss this UNIQUE opportunity and sign up for the masterclass today!

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Read by
>1.5 milion people
in 40 different
languages

Ranked #4 in the thinkers 50's Most Influential Management Thinkers in the world

Co-authored
3 International
Bestsellers
on Business
Management

AIS Outreach
Award
(Association for
Information
System)

Since 2011
>50 in-person
public talks
and
masterclasses per
year

Since 2019
> 100
online webinars
and
virtual
masterclasses

More about Dr. Yves Pigneur

"Mastermind" among business strategists

Together with one of his pupils and mentees, Alex Osterwalder, he invented the Business Model Canvas, Value Proposition Canvas, and Business Portfolio Map – practical tools that are trusted by millions of business practitioners. He is considered a "mastermind" among business strategics and his canvases have been used by numerous companies such as P&G, Amazon, Tesla, and Lockheed Martin

Academic

University Professor, Mentor, and Pedagogue

Yves Pigneur is a computer scientist and Professor of Management Information Systems at the University of Lausanne since 1984. Over time, he has held visiting professorships at Georgia State University, University of British Columbia, National University of Singapore, and HEC Montreal.

Author

International Best-selling author

International bestselling books Business Model Generation and Value Proposition Design have been read by more than 1.5 million people, in 26 different languages.

What you will get from this Masterclass?

	An invincible company - Learn how to design the right culture, the right organisational structure to be able to manage a portfolio of new business ideas (EXPLORE) in parallel to your portfolio of existing businesses (EXPLOIT)
	A new business model canvas - Improve your business design with business model patterns
	A Value Proposition Design – Understand how to create product and services customers want
	Trial-and-error learning - Practice how to prototype, test, and pivot your business model reducing the innovation risk
	Prevention Practice - Detect and prevent risk for your existing business(es)
	Entrepreneurial spirit - Measure progress in de-risking new business ideas with innovation metrics
	One Day of Intensive Thought Experiments - One full day of learning, practicing and exchanging ideas with a mastermind business strategist, Prof. Yves Pigneur
	Valuable networking opportunities - Meet a supportive and inspiring group of C-suite peers, business leaders, influential thinkers, and disruptive entrepreneurs.

Who can get value from this Masterclass?

Leaders
Senior executives
Strategists
Innovation managers
Entrepreneurs
Consultants or business coaches
Anyone looking for hands-on tools for strategy and innovation.

We welcome participants at any level of experience with our methodology, from beginner to advanced.

Masterclass Agenda

New event coming 2023

8:30-9:00 Welcoming

9:00 - 10:30 PART 1

1. TOOLS

Competing on Business Models

a. Business Model Canvas

b. Value Proposition Canvas

c. Business Model Patterns

10:30 - 11:00

Break & Q&A

11:00 - 12:30 PART 2

2. DESIGN

Designing (Value Propositions

in Profitable) Business Models

a. Ideate

b. Prototype

c. Assess

12:30 - 13:30

Lunch & Q&A

13:30 - 15:00 PART 3

3. TEST

Testing Business Ideas

a. Hypothesize

b. Experient

c. Learn & Decide

15:00 - 15:30

Break & Q&A

15:30 - 17:00 PART 4

4. MANAGE

Managing Innovation (in existing companies)

a. Exploit Portfolio

b. Explore Portfolio

c. Innovation culture

17:00 - 17:30

Closing

Once in a lifetime access to the "mastermind" among business strategists

One full day of teaching and answering questions with Yves Pigneur.

Grow your network

Meet a supportive and inspiring group of other business leaders, managers and entrepreneurs. You’ll not only build a new network, but you will all grow through the creative journey together, exchanging support, encouragement, and inspiration.

Gain competitive edge

Move from competing on products and price towards competing on business models

Testimonials

	“Prof. Pigneur helped us to better organize our ideas and to start building a business strategy around it. I am happy he was able to build a world-wide popular methodology for Business Modeling that became a book which is used in the world most prestigious universities, including UC Berkeley.” – Manuel A., Founder and CEO Helpful Village USA
	“Yves was the best mentor a doctoral student can imagine. He has taught me the conceptual thinking skills that I today apply in my daily consulting work.” –Alexander Osterwalder, Co-Founder Strategyzer
	“The Business Model Canvas is simple enough to sketch on a whiteboard — and powerful enough to refocus the way you view your business. – Forbes