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User experience (UX)
Date: Customized
Creating and managing excellent user experience (UX). By the end of this course, there will be clarity on the most important steps of defining a coherent customer experience in all the customer touch points (physical and digital world), and you will be able, through methodologies and real-life case studies, to link the strategical orientation of the concept with its operational challenges.
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Who is the course for?
Customised, from Middle to Senior Management
Benefits & Tools
Acquired Knowledge & Skills
- Designing UX in a world that has changed dramatically since the pandemics
- The human challenge: how to build a customer-centric organisation able to deliver outstanding experiences
- The technology challenge: how to design consistent online experiences for your customers
- Challenges in building an omnichannel approach and deliver online brand experiences
- The data Challenge: how to consolidate the customer data to provide a single view of the customer
- Review of Customer experience - Key performance indicators (KPI) that can help you leading your implementation strategy
- Data sources and measurement
- Defining the right and suitable customer experience performance dashboard (offline and online)
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