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Neuromarketing
Date: Customized
By the end of this course, you will learn how to use neuromarketing to adapt and innovate in the fast-changing context of 2021 and further, you will understand what neural patterns mean and how they influence customer behaviour, as well as how you can use neuroplasticity for change – both for you and for your organisation.
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Who is the course for?
Customized, from Middle to Senior Management
Benefits & Tools
- Neuromarketing in CX can provide insights into human behaviour that can be applied across your organisation, from achieving executive alignment to stronger cross-function communication and collaboration to improving employee and customer experience.
- This course will dive the in-depth approach to develop the CX performer’s mindset and will give you insights from neuroscience, behavioural economics, and social psychology, applying them to measure and improve the effectiveness of product design, branding, and marketing practices.
- Leveraging neuromarketing in CX will grant the insight to connect emotionally with customers throughout the entire journey, at every touchpoint and on every channel, and will transform the future of customer experience.
Acquired Knowledge & Skills
- Understanding applied neuroscience (emotion, decision process and intent)
- Neuroscience and decision insight
- Features of integrated digital neuro marketing
- Neuromarketing as metric for placing the customer at the centre of the organization
- True impact marketing and creating successful and excellent customer experiences
- Intelligent CX
- CX linked to AI in the new normal - the “COVID-19” period
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