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Integrating Pricing into the CX
Date: Customized
By the end of this course, you will learn about methods to integrate pricing into designing CX, you will be able to link revenue management to CX and to identify ways of measuring the return on investment in CX.
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Who is the course for?
Customized
Benefits & Tools
- The price of your service or product is the sum of two simple elements: the experience you offer and the satisfaction of the customer.
- The better the experience - the higher the satisfaction. The higher the satisfaction - the higher the price. Research has shown that a customer is willing to pay more for a product or a service that also offers a great customer experience, the latter being the one that directly influences the final price.
- This course will add the numbers and figures to the CX. An initial investment always needs to be done when we look for improved performance and excellence in customer experience. Still, what is the best way to do it? How should an organisation decide on the amount allocated to CX? What about the ROI of CX? And, last, but not least, what is the correct price to ask for your service or product in order to ensure that your customers will continue to choose your organisation?
Acquired Knowledge & Skills
- CX – a major player of pricing
- Integrating the sale of an experience in any service or product and pricing it
- Revenue management (RM) of CX
- Segmentation of customers to set the right price and ensure excellent CX
- Personalising services or products, setting and asking the right price for them
- The ROI of CX
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