In these turbulent times, political, economic and social, companies must be drivers in change within their competitive business environment.  On the assumption that it is better to lead than follow, strategy can be viewed as the ability of leaders to see their future ahead of others to create products and services, which will take advantage of this foresight.  With these products and services identified, the strategist must also insist upon the proper allocation of resources to them as they are elements of a firm's competitive arsenal.

The other indispensable element in this equation for success is the ability to add value for all the stakeholders of the firm: for the investors, a return which satisfies their needs for growth in wealth over time and compensation for the risk associated with the investment; for the customers, a recognition that in a knowledge-based global economy where instant access to information have made products and services transparent, it is they who now control the purchase decision; and finally, for the employees, who seek value in the work done and the way they are compensated.

Through a series of lecture-discussions, group work and daily individual assignments, participants will apply the above concepts to their properties.  The Module culminates in a final-day presentation of strategy plans of each participant's individual hotel or chain.