By continuing to browse this site and the other resources of the domain and sub-domains of, you accept our Terms of Use, our Privacy Policy as well as the use of cookies used for marketing purposes, analysis, statistics and advertisements (if activated)





Hospitality Focused Programme

Customised Training


Advance your career.
Understand today. Influence tomorrow.
The Most In-Demand Subjects from the World's Leading Experts

Strategic and Digital Marketing

Date: Customized

The Module will touch on how to make better use of the various channels of distribution so as to increase the revenue and profit potential from such sources.  We will use real world case studies to look at how the marketing has evolved over the years and how hotel companies have responded.  We will relate strategic marketing to today’s science of pricing (i.e. synchronicity of rates), revenue management (seamless availability of inventory), available opportunities to target and sell to individuals rather than masses, and the connection with the objectives of CRM (Customer Relationship Management).  We will stimulate an environment of open discussion (interactive) where traditional views and paradigms can be challenged and where optimization of distribution is the name of the game.

Get started today.

Don't miss this UNIQUE opportunity and enrol for the course today !


To complete this document please confirm that you have read and accepted our Privacy Policy.

I do confirm

By completing this document, you confirm that you have read and accepted our Privacy Policy.

Enrol now

no description of image found.

Who is the course for?

no description of image found.

Benefits & Tools

  • In this interactive Module, we take an in-depth look at what it means to be a marketing-focused hospitality enterprise, and how your organization can improve its performance by (1) learning from industry leaders and (2) developing marketing strategies that make optimum use of your company’s unique competences.
  • The Module is particularly useful to participants who are preparing to assume higher-level responsibilities in marketing, sales or general management, which require them to move from an operational to a more strategic focus.

Acquired Knowledge & Skills

  • Understand the role of digital marketing within the overall context of marketing and revenue management
  • Understand how customer needs evolve and how such needs are manifested in booking channels.
  • Explain the role, strengths and weaknesses of electronic switches, GDS and ADS (alternative distribution sources).
  • Identify opportunities and threats in these channels and apply appropriate strategies.
  • Monitor and measure the competitive reactions and end results of this online chessboard.
  • Manage conflict and cost structures between channels
  • Evaluate web booking engines.
  • Use e-discounted sites.
  • Synthesize the experiences of partnerships and alliances in the travel field into lessons for the hotel business.
  • Understand the realities behind the promise of best pricing on line.

no description of image found.


No article published.
  Cristina Neacșu  
  Programme advisor  

Contact us

  mail   [email protected]   
  phone   +40 756 105 032

Interested in our upcoming personalised courses ?

See our
Open for Enrolments Courses


     Discover more logo

mail [email protected]

phone +41 79 254 60 83


winsedswiss facebook winsedswiss youtube

no description of image found.

mail [email protected]

phone +40 752 220 202


winsedswiss Romania Facebok winsedswiss romania Linkedin winsedswiss Romania youtube

no description of image found.

mail [email protected]

phone +381 62 803 12 25


winsedswiss Facebook Serbia winsedswiss serbia Linkedin Youtube Channel Serbia


no description of image found.

mail [email protected]

phone +357 22 060 770


Subscribe to our newsletter


copyright Copyright 2024   - Privacy Policy

Website & data hosted and managed by Education Group (WEG) SA