Hospitality Program Focalizat

Open For Enrolment Course

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Hospitality Reimagined: CX, AI & the Digital Evolution

this article was automatically translated from English to српски.

Date: 18th-19th of March, 2024

This comprehensive training course is designed to empower hospitality professionals with the knowledge and skills needed to navigate the intersection of Customer Experience (CX) and Digitalisation. Participants will gain a deep understanding of the pivotal role digital technologies play in shaping modern guest interactions and learn how to leverage these tools to enhance overall customer satisfaction.

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Trajanje
2-days

Sektor
MANAGEMENT, HOSPITALITY

Format
JW Marriot Bucharest

Namenjeno za
WINSEDSWISS and re:look consulting

Govorni jezik
ROMANIAN/ENGLISH

Price
380 €+ VAT

Trajanje
[Članak:Trajanje]

Oblast
[Članak:Oblast]

Format
[Članak:Format]

Institucija
[Članak:Institucija]

Језик
[Članak:Jezik]

Cena
[Članak:Cena]

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Kome je namenjen ovaj trening?
Hospitality professionals; Hotel & restaurant owners; Top- and middle - hotel managers and supervisors; Hospitality Marketing specialists

Koje benefite ostvarujete

Digital Mastery in Hospitality:
- Participants will gain an in-depth understanding of the critical role digital technologies play in the hospitality industry, enabling them to stay ahead in a rapidly evolving digital landscape. They will learn to harness these tools to improve guest satisfaction and operational efficiency.
Customer Journey Expertise:
- The course offers expertise in mapping and optimizing digital customer journeys, identifying crucial touchpoints to elevate guest experiences. Attendees will learn to apply a guest-centric approach to service design, ensuring each interaction is thoughtfully crafted.
Practical Technology Integration:
- Through real case studies, attendees will explore the integration of cutting-edge technologies like AI, AR, and VR. This hands-on knowledge equips them to implement innovative solutions that enhance the customer experience (CX) and drive engagement.
Personalization Techniques:
- The training will provide strategies for crafting personalized guest experiences using digital data, striking the balance between automation and human touch. Attendees will learn to convert data into actionable insights for creating bespoke guest services.

Koja znanja i veštine ćete steći

Razumite uticaj digitalne transformacije:
- Shvatite duboki uticaj digitalizacije na industriju gostoprimstva.
- Prepoznajte nove trendove i tehnološke promene koje oblikuju očekivanja gostiju.
Mapirajte i optimizujte putanje korisnika:
- Razvijte veštine mapiranja digitalnih putanja korisnika.
- Identifikujte ključne tačke dodira za poboljšanje iskustava gostiju putem digitalnih kanala.
Implementirajte napredne tehnologije za poboljšanje korisničkog iskustva:
- Istražite najnovije tehnologije koje transformišu korisničko iskustvo u gostoprimstvu.
- Stičite praktična znanja o integraciji veštačke inteligencije, proširene i virtuelne stvarnosti za optimalno angažovanje korisnika.
Kreirajte personalizovana i besprekorna iskustva gostiju:
- Naučite strategije za kreiranje personalizovanih iskustava u digitalnom svetu.
- Shvatite kako besprekorno integrisati digitalna rešenja za koherentno putovanje gostiju.
Izgradite poverenje i lojalnost u digitalnom pejzažu:
- Istražite tehnike za izgradnju poverenja putem transparentne digitalne komunikacije.
- Razvijte programe lojalnosti prilagođene digitalnom dobu.
Razumite izazove digitalizacije u gostoprimstvu:
- Predvidite i upravljajte izazovima povezanim sa digitalizacijom (kibernetička sigurnost, zaštita osetljivih informacija)

Trener:

Raluca Epureanu

Founder and Managing Director of re:look consulting

Raluca ima 17 godina iskustva u industriji ugostiteljstva sa globalnim brendovima kao što su The Ritz-Carlton, JW Marriott i Marriott International u SAD, UK, UAE i Hong Kongu.