Hospitality Program Focalizat
Open For Enrolment Course
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From Clicks to Check-Ins: A Strategic Digital Marketing Course for Hospitality
Date: 30-31 October, 2023 - BUCHAREST
Želite da unapredite svoj hotel ili restoran kroz strateške i digitalne marketinške strategije?
Naš specijalno prilagođeni kurs je dizajniran da vam pruži veštine i znanje potrebno za uspeh u konkurentnom svetu ugostiteljstva.
Bolje razumite potrebe svojih klijenata i naučite kako da iskoristite društvene mreže, email marketing, pay-per-click kampanje i druge digitalne i tradicionalne kanale za povećanje posete, broja rezervacija i poboljšanje zadovoljstva gostiju.
Bilo da ste vlasnik hotela, menadžer restorana ili organizator događaja, naš kurs će vam pružiti alate i uvide potrebne da podignete svoj posao na viši nivo.
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Kome je namenjen ovaj trening?
Proprietari de hoteluri și restaurante, directori, manageri din departamentele de marketing, vânzări, operațiuni sau managementul veniturilor din orice sector al industriei ospitalității, freelanceri, antreprenori industriile serviciilor.
Koje benefite ostvarujete
- With hands-on activities and real-world case studies, you'll gain practical experience in creating effective digital marketing campaigns that are relevant to your audiences and deliver results.
- To successfully execute a marketing strategy, it's crucial to engage in several key strategic aspects. These include conducting a thorough situation analysis to understand the market landscape, identifying specific market segments that are most likely to be receptive to your product or service, making strategic targeting decisions, developing a clear and compelling positioning for your brand, and deciding upon SMART (Specific, Measurable, Attainable, Relevant, Time-bound) marketing objectives that are both ambitious and achievable. By carefully considering and addressing these critical elements, you will be able to plan and monitor a well-rounded marketing plan that drives your business towards success.
- You will have the opportunity to expand your network by connecting with professionals who share your interests and goals, exchange insights on mutual market challenges, and gain knowledge from their past encounters.
Koja znanja i veštine ćete steći
- Identify the target market and competition for your hotel or restaurant, understand the customer needs, preferences and how they evolve. This includes skills such as market segmentation, customer profiling, market research and competitive analysis.
- Create a marketing plan that includes a clear message and strategies to reach each target audience. This includes skills such as strategic planning, public relations, and online marketing.
- Plan, implement, optimise and monitor an integrated marketing campaign. This includes aligning business objectives with campaign implementation. Learn to identify MoM KPIs to request and discuss in reporting with the stakeholders in charge.
- Manage the hotel's/restaurant’s online reputation. This includes skills such as responding to guest reviews, monitoring online feedback, and implementing strategies to improve online ratings and customer loyalty.
- Measure marketing and sales effectiveness. This includes skills such as tracking key performance indicators, analyzing data, and making data-driven decisions.
- Gain insight into the latest marketing trends and musts in hospitality.
Trener:
Adina A. Triandafil
General manager winsed.com
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