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Revenue Management

this article was automatically translated from English to српски.

Date: Customized

Revenue Management (RM) is about a different way of managing business based on a very old idea. Every seller in human history has faced RM-type decisions. What price to ask? Which offers to accept? When to offer a lower price? And when to simply “pack up one’s tent” as it were and try selling at a later point in time, or in a different market?


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Kome je namenjen ovaj trening?
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Koje benefite ostvarujete

  • Menadžment prihoda je umetnost i nauka predviđanja stvarne potražnje kupaca u realnom vremenu i optimizacije cene i dostupnosti proizvoda kako bi se uskladila sa tom potražnjom.
  • U ovom modulu ćemo se pozabaviti osnovama RM-načina razmišljanja uključujući pridružene metode i neke numeričke primene. Timovi učesnika će biti izazvani da vode virtuelne hotele u direktnoj konkurenciji i konačno da uče kroz praksu.
  • Do kraja seminara učesnici će biti sposobni da donose odluke o implementaciji menadžmenta prihoda od soba i samim tim da uberu nisko viseće voće.

Koja znanja i veštine ćete steći

  • Identifikovati osnovne elemente i ključne koncepte u menadžmentu prihoda
  • Razraditi neke taktičke alate u operacijama hotela
  • Primijeniti osnovne tehnike menadžmenta prihoda
  • Razumeti pokazatelje uspešnosti i efektivne KPI-je u menadžmentu prihoda
  • Analizirati i donositi kombinovane odluke iz perspektive menadžmenta prihoda i marketinga
  • Razumeti uticaj odluka menadžmenta prihoda na krajnji finansijski rezultat
  • Razmišljati "van kutije", proceniti saradnju između menadžera i odeljenja

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